Branded Illustrations
The Waze brand identity is whimsical, colorful, and leans heavily into illustrated elements to communicate their ideas and create a fun brand experience. From in-app iconography, to keynote presentations, to in-house communications, Waze’s illustrations are prominent in all facets of their branding.
A visual slide for Google’s annual I/O conference, to communicate that Waze would soon be built into a variety of vehicles
A series of small icons and illustrations for the Waze team’s creative asset hub.