Google set up jobseeker resources at Historically Black Colleges & Universities (HBCU) career services centers, to help students gain the vital skills they need to land entry level jobs and internships, and to be successful in the modern workplace.

Our role was to help spread the word about this opportunity to students on campus. We began by establishing a visual language of illustrated icons, based on essential elements of life at an HBCU. We used Google’s brand colors and fonts to tie everything together, but styled the artwork in a way that gave the campaign a unique identity.